The Content Jedi Blog

I have some opinions about words and phrases. Which brings me to the word ironic. In my experience, this is unequivocally the most misused word that I read and hear.

Let me start by saying thank you for opening my email. It would be quite embarrassing and ironic if you didn’t because you found the subject line for “How to Write an Intriguing Email Subject Line” unintriguing. 

Your brand is only as good as its awareness. What’s the point of having a brand if you never tell anyone about it? A tried and true method of telling them about it is, you guessed it, through blogging.

“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or Impossible Bacon for the meatle

When he heard the loud booms, my 9-year-old son jumped up, sprinted for his life, and dove toward us. My wife shielded him and walked him back to safety.

I ranted about this in a video a while back. Yes, the mental health conversation has made strides, especially during Covid, but people have and continue to say ignorant things, like “Don’t be anxious” to people with a clinical anxiety di

In the first blog post of my branding series, I leveraged Investopedia to define the term brand: “An intangible marketing or business concept that helps people identify a company, product, or individual.” 

I have shirts, frozen pizzas, and wrinkles that are older than my company, but five years in business is not nothing.

Brand awareness, brand loyalty, brand marketing, on brand, off brand, Russell Brand. We’re all familiar with this term, and whether we like it or not, brands and branding are constantly in our faces...

Words evolve based on usage, which is influenced by circumstances. In the last two years, there hasn’t been a greater influential event than the pandemic. We’ve pretty much modified every aspect of our lives, including how we absorb and respon