The Content Jedi Blog

Content marketing is full of buzzwords that are tossed around like bouquets at a wedding. SEO optimization, ROI, engagement, analytics, call to action, persona, buyer journey, lead generation, open rate, click rate, and conversions.

What a presumptuous title for a blog post, right? Whatever, it still caught your attention. You may be asking yourself or me the next time we meet, “Why are you telling people how to use ChatGPT when it’s your competitor?”

It’s me, hi, I’m the problem, it’s me.
Taylor Swift wrote Anti-Hero about me*, because I’m guilty of posting and running, wherein I share my content on social media but seldom do the same for others.

It’s an AI world, and we’re just living in it.
Well, not quite yet because we humans still wield the power…for now. Just kidding. The Terminator may have some classic lines, but it’s all AI fantasy…hopefully.

Human writer David Telisman here. In the months since I’ve written about ChatGPT, the world of AI has continued to explode, and I still haven’t been replaced by a chatbot.

I realize there are more than five words  depicted in my word cloud, because I want you to understand how difficult it is for me to whittle down these gems from the best language ever created. 

I’m often asked about blogging, “Don’t you run out of stuff to write about?” It’s a fair question. The answer is no, because I’m curious, and audiences are, too.

This is completely useless information, but whatever, I feel like writing about it. The number of people losing sleep over when to use “can” or “could" ranges somewhere between 0 and 0.

I've written about how networking and marketing are kissing cousins. To summarize that post, networking is an essential part of of building your brand, which is the foundation of marketing.

A website is often the first impression people have of your business. Think of it as a job interview. Your website is the candidate for the position, and the person who visits it is the hiring manager.

Do you hate writing as much as my hair hates growing? Did you know that lousy writing on your website makes people head for the hills?

My last post was about the misuse of the word “ironic.” It’s quite ironic then that a writer like me would struggle to put into words how badly anti-Semitism hurts.

I have some opinions about words and phrases. Which brings me to the word ironic. In my experience, this is unequivocally the most misused word that I read and hear.

Let me start by saying thank you for opening my email. It would be quite embarrassing and ironic if you didn’t because you found the subject line for “How to Write an Intriguing Email Subject Line” unintriguing. 

Your brand is only as good as its awareness. What’s the point of having a brand if you never tell anyone about it? A tried and true method of telling them about it is, you guessed it, through blogging.

“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or Impossible Bacon for the meatle

In the first blog post of my branding series, I leveraged Investopedia to define the term brand: “An intangible marketing or business concept that helps people identify a company, product, or individual.” 

I have shirts, frozen pizzas, and wrinkles that are older than my company, but five years in business is not nothing.

Words evolve based on usage, which is influenced by circumstances. In the last two years, there hasn’t been a greater influential event than the pandemic. We’ve pretty much modified every aspect of our lives, including how we absorb and respon

In my last blog post, I implored you to scrub these clichés from your vernacular : “No Pun Intended”, “Put Things In Perspective”, “They’re Selling Like Hotcakes”,  “I Can’t Complain”

Better known as clichés, overused words and phrases are lazy and lose their meaning. They cause people to sigh and roll their eyes. They're annoying.

When you heard from me last, I blathered about the consequences of pausing your blog, and I promised a follow-up. Hopefully I inspired you to decide to restart. If you’re wondering how, well, this blog post is for you.  

So many of the emails we toss are the ones that businesses use to market to us, the consumers. If your business is sending emails that check unwanted boxes, then they’re likely getting tossed as well. How do you get people to open your emails?

The gift that keeps on giving about blogs is that there’s an endless stream of content. To quote the great Jeff Bridges from The Big Lebowski, “New shit has come to light”, thus I present to you five eye-opening facts about blogging.

The question that keeps everyone up at night is: What is the difference between a blog and an article?
You’ll find that the answer is the new melatonin, and once equipped with this knowledge, you will catch more Z’s.

I’m revisiting one of my earliest blog posts dating all the way back to 2019. At the time I was still carving out my business identity. As you’ll read, I discuss how I discovered my why and the impact that revelation’s had on my brand.

I’m always amazed when prospects tell me why the blogger they fired didn’t work out. I’m going to discuss those and what you should expect when you hire a blogger.

When you write blogs that are educational, your audience certainly benefits from gaining knowledge, and you benefit by building trust, engagement, and leads. But do blog posts lead to purchases? The answer is yes.

When it comes to your business, specifically marketing and writing content, the DIY approach carries too much risk and too little reward. In this video, I discuss five reasons why you shouldn’t write your own content.

If you're wondering if your business needs a blog, the answer is yes. If you need more convincing, read on.

Now that we’re about a month into the COVID-19 pandemic, it’s time to buck up, jettison all of our worries, and move on already. Yeah, no.

It’s that time of year when people complain that they’re either alone or don’t know what gift to give their significant other for Valentine’s Day.

There’s a rumor going around that no one reads anymore. Sure, there’s incredible content on Netflix, Amazon Prime, Hulu, YouTube TV, and HBO (Succession is must-see TV) to distract us, not to mention social media and Candy Crush.