The Content Jedi Blog

To be recognized as an expert is pretty dope. Of course it depends on what. If you're an expert ne’er-do-well or double-parker (which I’ve suddenly become as a symptom of middle-age), then you’re not putting your expertise to good us

It’s that time of year when people complain that they’re either alone or don’t know what gift to give their significant other for Valentine’s Day.

There’s a rumor going around that no one reads anymore. Sure, there’s incredible content on Netflix, Amazon Prime, Hulu, YouTube TV, and HBO (Succession is must-see TV) to distract us, not to mention social media and Candy Crush.

I used to be a networking tool. By tool, I don’t mean catalyst; I mean schmo, dinkus, et al.  I believed that you networked because you needed a new job, and therefore, I felt like I was imposing and bothering people.

“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or impossible bacon)?”

Friends, I’ve had an epiphany. I used to have separate categories for networking and marketing when tracking my time.

The desire to operate a lean and mean business is understandable. No one can blame you for budgeting judiciously and wanting to maximize your margins..

Until recently, I’d only discussed with people how I started my business instead of why.