The Content Jedi Blog

“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or impossible bacon)?”

Friends, I’ve had an epiphany. I used to have separate categories for networking and marketing when tracking my time.

The desire to operate a lean and mean business is understandable. No one can blame you for budgeting judiciously and wanting to maximize your margins..

Until recently, I’d only discussed with people how I started my business instead of why.