The Content Jedi Blog

Responding to Requests for Proposals (RFPs) is a pain in the ass. Yes, it’s nice that an organization has expressed an interest in learning more about your services and that you can now put them in the prospect column.

I’m a sucker for British accents. Whether Brummie, Cockney, Geordie, Scouse, Estuary English, British Asian English, or General Northern English, these accents sound far more sophisticated than ours. (By the way, how great are some of those names?)

Brand awareness, brand loyalty, brand marketing, on brand, off brand, Russell Brand. We’re all familiar with this term, and whether we like it or not, brands and branding are constantly in our faces...

Words evolve based on usage, which is influenced by circumstances. In the last two years, there hasn’t been a greater influential event than the pandemic. We’ve pretty much modified every aspect of our lives, including how we absorb and respon

Better known as clichés, overused words and phrases are lazy and lose their meaning. They cause people to sigh and roll their eyes. They're annoying.

You may have noticed that my blog has gone AWOL for the last eight weeks or so, or maybe you haven't because, you know, you have a life.

So many of the emails we toss are the ones that businesses use to market to us, the consumers. If your business is sending emails that check unwanted boxes, then they’re likely getting tossed as well. How do you get people to open your emails?

The gift that keeps on giving about blogs is that there’s an endless stream of content. To quote the great Jeff Bridges from The Big Lebowski, “New shit has come to light”, thus I present to you five eye-opening facts about blogging.

The question that keeps everyone up at night is: What is the difference between a blog and an article?
You’ll find that the answer is the new melatonin, and once equipped with this knowledge, you will catch more Z’s.

I’m always amazed when prospects tell me why the blogger they fired didn’t work out. I’m going to discuss those and what you should expect when you hire a blogger.

When you write blogs that are educational, your audience certainly benefits from gaining knowledge, and you benefit by building trust, engagement, and leads. But do blog posts lead to purchases? The answer is yes.