The Content Jedi Blog

A visitor will stay on your website if you’ve captured their attention with a clear value proposition that makes them want to learn more about how you can help them. This, my friends, is achieved by writing with empathy to your audience.

That’s Illinois State Representative, Jonathan Carroll, who’s on a mission to change the law that would stop certain schools from putting children with special needs into isolation rooms.

Welcome to the third and final installment of my interview with Brian Thomas, founder of the law firm Thomas Law based in downtown Chicago and writer of the blog, Your Doubting Thomas.

Last month, my brain and my heart hit critical mass mid-week, and I shut down like a computer. The only parts of me that functioned were my tear ducts. Not just some crying but full on fetal position sobbing.

My job is to create messaging that makes a difference for my clients, their audience, and my audience. Right now, we’re being overwhelmed by COVID-19, the killing of George Floyd, and ongoing protests. Here’s my message to you: