The Content Jedi Blog

Businesses imagine big branding campaigns, clever ideas, and viral moments that suddenly transform everything. I understand the appeal, because creative marketing is fun to talk about and even more fun to show off.

The purpose of blogs in marketing is to demonstrate thought-leadership. I’ve written my fair share of those kinds of posts, and this blog is not one of them.

Small business owners love to chase new connections. It feels productive, and it’s encouraged at every networking event. “Make sure to schedule one-on-one’s,” the host will say. “Meet for coffee and connect on LinkedIn.&rdquo

There are dumb studies reporting that AI is making us stupid. First of all, just as they say, “You can’t fix stupid,” you also can’t cause stupid. If you’re stupid that’s because you’re born stupid.

Marketing needs to have a Come-To-Jesus with itself over blandvertising. You’ve seen it. You’ve scrolled past it. You’ve maybe even written it (no judgment). It’s the copy equivalent of room-temperature water. Not offensive, but de

Most websites are filled with words that sound impressive… and mean absolutely nothing. You’ve probably seen them. You’ve probably used them.

Let’s clear something up: your brand voice isn’t your logo. It’s not your tagline. And it’s definitely not a handful of corporate buzzwords sprinkled across your website.

Let me be clear: I like AI. I speak on it, I use it, and I’ve seen how it can boost productivity and save time. But there’s a line AI can’t cross, and it’s the one between information and understanding.

Most businesses obsess over their website’s homepage. They polish their "About" section. They brainstorm blog topics. But the contact page? It gets slapped together at the end like it’s an afterthought.

We love a good scapegoat, especially one we can’t see, touch, or fully understand. Enter: the algorithm. The mysterious force that supposedly holds our content hostage and withholds our engagement trophies.