Why Aren't People Reading My E-Newsletters?
Ever wondered why your e-newsletters seem to be falling on deaf ears?You take the time to craft an email with promotions, event announcements, tips relevant to your industry, and you get a poor response.
WTF?
The answer is simple: you’re not doing it right. You're not alone. Many businesses face the same challenge.
Let's dive into some common reasons why your e-newsletters might not be getting the attention they deserve, shall we?
1. Overcrowded Inbox
The average person receives 121 emails per day.
Most of them are bullshit, and if your email isn’t immediately engaging, it can easily get lost in the pile. If you want your recipients to open your email, you better start with a subject line that grabs their attention.
See 3. below.
2. Lack of Personalization
Turns out it’s okay to sometimes make business personal.
Personalized emails improve click-through rates by 14% and conversion rates by 10%.
If your e-newsletters are generic and fail to address the recipient's specific interests, they won't stand out. Using the recipient's name, referencing their previous interactions, and tailoring content to their preferences can make a huge difference.
3. Uninspiring Subject Lines
Your subject line is the first thing recipients see, and it determines whether they'll open your email.
Subject lines that are too vague, too long, or not enticing enough will likely be ignored.
“My Name is Fred” doesn’t work.
“🚨 50% OFF 🎮 XBOX SERIES X!” Does.
47% of email recipients decide whether to open an email based on the subject line alone.
The other 53%? I don’t know; I just work here.
4. Poor Timing
There’s data that advises to send emails on Tuesdays and Thursdays between 10am and 2pm.
Then there’s what works for you, and I always err on the side of that.
Yes, timing is everything, but it varies depending on your audience, so it's essential to test different times. Marketing is more of an art than a science.
5. Mobile Unfriendliness
Nearly 50% of email opens occur on mobile devices.
If your e-newsletter isn't optimized for mobile viewing, you're alienating nearly half of your audience, which is never a good look.
Make sure your emails are responsive, with easily readable text and properly displayed images on all devices.
6. Content Quality
My kids can be horrible creatures when they leave empty cookie boxes in the pantry.
I don’t understand why they do this. Maybe they think the cookies will grow back.
Anyway, there’s a metaphor in here somewhere. Ah, I’ve got it: if your email is personalized, has a great subject line, and is sent at the right time, but there’s nothing of value inside, then it’s the empty cookie box!
Engaging, relevant, and high-quality content is crucial—like a full sleeve of Oreos—so include a mix of informative articles, exciting updates, and exclusive offers to keep your audience interested.
7. Inconsistent Sending Schedule
Consistency builds trust. If you're erratic with your email schedule, your audience may lose interest.
Send your e-newsletters on a regular basis, whether it's weekly, bi-weekly, or monthly. This keeps your audience anticipating your emails.
Other Ways to Improve Your E-Newsletters
- Segment Your Audience: Divide your email list into segments based on interests, behaviors, or demographics to tailor your content more effectively.
- A/B Test Your Emails: Experiment with different subject lines, email content, and sending times to see what resonates best with your audience.
- Ask for Feedback: Encourage your readers to provide feedback on what they like and dislike about your e-newsletters.
- Monitor Analytics: Use tools to track open rates, click-through rates, and conversions. Adjust your strategy based on these insights.
I know someone who can help you.
About the Author, David Telisman
I am a Writer and Content Creator, and I work with businesses to inspire their customers to buy from them. I believe that my clients deserve to feel proud of how their content marketing looks and what it says, and I deliver by providing expert copywriting and marketing solutions.
Sharing my passion through words is my craft, and I could add value by helping you voice yours. Contact me here, at david@davidtelisman.com or
224-645-2748.
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Jul 24, 2024 by
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