A visually inviting website with engaging copywriting is only the beginning. The goal is to always be driving traffic to it by consistently creating high-quality content that resides on your website.

One of the most valuable examples of content is a business blog. Blogs are critical because:

If you build it, they will not come, unless you give them a damn good reason to. You do that by creating strategic email marketing campaigns that draw people to your content and website.

Check out these statistics*:

Companies that blog regularly compared to companies that don’t blog, average:

• 55% more web visitors
• 97% more inbound links
• 434% more indexed web pages

*Source: HubSpot

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